Social Media Content Creation with Claude Code: The Complete Guide

Most creators and small businesses face the same problem: they know they should post every day on Facebook, Instagram, LinkedIn, TikTok and YouTube, but writing, designing and editing all of that takes hours. Chat assistants help with a caption here and there, but you still copy, paste, resize and export everything by hand.

Claude Code works differently. It is an agent: it works inside a folder on your computer, creates real files and runs real tools. Ask it for “this week’s posts” and it can write the captions, design the images, export them in the right sizes and save everything in a neat folder, ready for review. Connect it to n8n and it can even hand the approved posts to your scheduling workflow.

In this guide I show the complete workflow I teach my students, from choosing a plan to building business agents. If you are new to AI prompts, read my prompt engineering guide first.

• It remembers your brand through a CLAUDE.md file with your voice, colours and rules
• It makes real files: text, PNG images, PDF and PowerPoint slides, subtitles and video
• It uses tools: Python, FFmpeg, a browser for screenshots, and anything you connect through MCP
• It repeats your workflow: save a good process as a skill and run it every week

Claude Code runs in the terminal, in VS Code and JetBrains, in a desktop app and in the browser. The official Claude Code documentation lists every option. If you prefer an editor, my VS Code guide helps you set it up.

↑ Back to topNext: Which plan to buy, and the latest models →

Plans and limits change. Check claude.com/pricing and Anthropic’s help article on using Claude Code with a Pro or Max plan before you buy.

The latest Claude models

API prices are from Anthropic’s models overview. On a Pro or Max plan you pay the monthly subscription instead, and you can switch models inside Claude Code with the /model command; which models are offered depends on your plan. My advice: use Fable 5.2 for big, complex jobs such as building an agent, and a faster model for everyday captions and edits.

Short · 1:03

↑ Back to topNext: Set up your content studio →

1. Install Claude Code using the steps on the official setup page for Windows, macOS or Linux, or install the VS Code extension.
2. Sign in with the Claude account that has your Pro or Max plan.
3. Create a brand folder, for example my-brand-content, and open it in Claude Code.
4. Add a CLAUDE.md file with your brand guide (template below). Claude Code reads it automatically.
5. Add your assets: logo, brand colours, fonts, past posts that performed well, and product photos.

my-brand-content/
├── CLAUDE.md          # brand voice, audience, colours, rules
├── assets/            # logo, fonts, photos
├── inputs/            # video transcripts, articles, ideas
├── outputs/           # finished posts, images, slides, reels
│   └── week-46/
└── .claude/skills/    # your saved workflows (optional)

# Brand guide for Claude Code

## Who we are
[Business or creator name] helps [audience] with [main benefit].

## Audience
[Age, country, profession, what they care about, what language they use]

## Voice
- Friendly, clear and practical. Short sentences.
- Write in [English / Urdu / Roman Urdu], explain technical terms simply.
- Never use clickbait, fake urgency or fake numbers.

## Visual style
- Colours: primary #[hex], accent #[hex], background #[hex]
- Fonts: [heading font], [body font]
- Logo: assets/logo.png, always bottom-right, small.

## Platform rules
- LinkedIn: 120-200 words, a hook in the first line, 3 hashtags max.
- Instagram: caption under 150 words, 5-8 hashtags, carousel 1080x1350.
- Facebook page: conversational, one question to invite comments.
- Reels/Shorts: 1080x1920, captions burned in, hook in the first 2 seconds.

## Workflow
- Save every file in outputs/week-<number>/ with the date and platform in the name.
- Never publish anything. Prepare drafts for human review.

To save a workflow you repeat every week, such as “turn a transcript into a week of posts”, create a skill. Anthropic also publishes ready-made skills for documents and slides in its official skills repository on GitHub.

↑ Back to topNext: Write posts and a content calendar →

Repurposing is where Claude Code saves the most time. One 20-minute video can become a week of content:

1. 1 · SourceLong contentVideo, podcast, blog or webinar
2. 2 · ExtractKey ideasTips, stories, numbers, quotes
3. 3 · WritePlatform postsLinkedIn, Facebook, Instagram, X
4. 4 · DesignVisualsQuote cards, carousels, thumbnails
5. 5 · PlanCalendarDates, times and status in a CSV

Tutorial · 7:28

Want more reach on LinkedIn specifically? My LinkedIn networking guide explains how to build a profile and network that make your posts work harder.

↑ Back to topNext: Create slides and carousels →

Claude can also work directly in Microsoft PowerPoint. In this short tutorial I make a complete design with Claude inside PowerPoint:

Tutorial · 2:11

↑ Back to topNext: Design posters and content images →

• Quote cards and tips: 1080×1080 or 1080×1350 with your logo and colours
• Thumbnails: 1280×720 for YouTube, with big readable text
• Feature images: 1200×630 for blog posts and link previews on WhatsApp and Facebook
• Posters and flyers: A4 or A3 PDF for print, or 1080×1920 for stories
• Infographics: charts made with Python from your real data

I use this exact approach for academic posters. These videos show the full workflow, from your content to a finished poster:

Live session · 1:05:08

Short · 0:25

For a written walkthrough, read my guide to making conference posters with AI tools; the same steps work for marketing posters.

↑ Back to topNext: Edit videos and reels →

Remotion has an official guide on using Remotion with Claude Code, and FFmpeg is free for every operating system. Ask Claude Code to install what it needs and explain each command before it runs it.

↑ Back to topNext: Business posts on your pages →

1. Monday: plan. Claude Code reviews last week’s notes and proposes 7 post ideas per page for your approval.
2. Tuesday: create. It writes the posts, designs the images and makes the reels in outputs/.
3. Wednesday: review. You edit, approve or reject each post. Only approved posts move to approved/.
4. Thursday: schedule. Upload to your scheduler, or let n8n schedule the approved files.
5. Friday: learn. Paste your page statistics into Claude Code and ask what worked and what to change next week.

Selling these services to other businesses is a great freelancing offer. My guide to freelancing with AI and AI agents shows how to package, price and sell it to global clients.

↑ Back to topNext: Business AI agents with n8n and MCP →

Connect an n8n workflow to Claude Code

1. In n8n, create a workflow that starts with the MCP Server Trigger node, add the tool workflows it should offer, and turn on authentication.
2. Copy the production URL of the MCP Server Trigger.
3. Add it to Claude Code with the command below (see the official Claude Code MCP guide for all options).
4. Test it: ask Claude Code “Which n8n tools can you use?” and then run one on a test post.

# add an n8n MCP server to Claude Code (replace the URL and token)
claude mcp add --transport http n8n https://your-n8n-domain.com/mcp/your-path \
  --header "Authorization: Bearer YOUR_N8N_TOKEN"

# list connected MCP servers
claude mcp list

For agents that run inside n8n, use the MCP Client Tool node with an AI Agent node. Learn more about the protocol itself at modelcontextprotocol.io.

These sessions show how agents, skills and MCP work, and how to build your own agent with Claude Code:

Live session · 1:13:35

Live session · 1:07:20

Live session · 21:45

To run n8n and your agents 24/7 on your own domain, follow my guide on deploying AI agents on a Hostinger VPS. For agents that answer from your own documents, see the RAG tutorial in Python.

↑ Back to topNext: Safety, brand and ethics checklist →

• Facts and claims: verify every number, price, date and name. AI can make mistakes.
• Brand fit: does it sound like you, and does it follow your CLAUDE.md rules?
• Visual check: no cut-off text, readable on a phone, correct logo and colours
• Copyright: music, fonts, images and clips you own or have a licence for
• AI labels: follow each platform’s rules for realistic AI-generated or altered media, such as YouTube’s disclosure policy
• Privacy: no customer data, private messages or faces without permission
• Honesty: no fake reviews, fake testimonials or fake results

↑ Back to topNext: Your 7-day starter plan →

1. Day 1Plan and install. Choose Pro or Max at claude.com/pricing and install Claude Code.
2. Day 2Brand guide. Create your brand folder and CLAUDE.md with voice, colours and platform rules.
3. Day 3Posts. Repurpose one video or article into a week of posts and a calendar.
4. Day 4Visuals. Make a 6-slide carousel, three quote cards and a thumbnail.
5. Day 5Reel. Cut a 30-second vertical clip with burned-in subtitles.
6. Day 6Review and schedule. Approve the best posts and schedule them on your pages.
7. Day 7Automate one step. Connect one n8n workflow to Claude Code through MCP, with an approval step.

5 copy-paste prompts for Claude Code

Use these in your brand folder. Claude Code will follow your CLAUDE.md automatically.

Read inputs/transcript.txt. Extract the 7 most useful ideas for our audience.
For each idea, write: one LinkedIn post, one Facebook page post and one Instagram caption, following the platform rules in CLAUDE.md.
Save them in outputs/week-<number>/ as one Markdown file per day, and create calendar.csv with columns: date, platform, file, status (status = draft).
Do not invent facts that are not in the transcript.

Create a 6-slide carousel about "[topic]" in our brand style from CLAUDE.md.
Slide 1: a strong hook. Slides 2-5: one tip each, maximum 25 words. Slide 6: a call to action.
Build each slide as HTML at 1080x1350, export every slide as PNG and also combine them into one PDF.
Take a screenshot of each slide and fix any text that is cut off or hard to read.

Design a [YouTube thumbnail 1280x720 / event poster A4 / quote card 1080x1080] for "[title]".
Use our colours and fonts from CLAUDE.md, our logo from assets/logo.png, and maximum [6] words of large text.
Make 3 different versions, export them as PNG to outputs/designs/, and tell me which one you think is clearest and why.

Take inputs/talk.mp4. Find the strongest 30-45 second section with a clear hook.
Cut it, convert it to 1080x1920 vertical, transcribe it, create an .srt file and burn in large, centred captions in our brand colours.
Save the reel and a thumbnail in outputs/reels/. Explain every command before you run it, and do not delete any original files.

Here is last week's page data: inputs/stats.csv.
Summarise which posts performed best and worst and why, in plain language.
Suggest 5 post ideas for next week based on what worked, and update CLAUDE.md with one new rule we learned (show me the change before saving).

All 10 videos: Claude Code, design and AI agents

Every lesson used in this guide, in Urdu/Hindi. Visit the Codanics YouTube channel

Official resources

• 1
  Claude plans and pricingBuy Pro or Max to use Claude Code
• 2
  Claude Code product pageWhat Claude Code can do
• 3
  Claude Code documentationOfficial docs: setup, commands, features
• 4
  Claude Code and MCPConnect tools such as n8n
• 5
  Claude Code skillsSave and reuse your workflows
• 6
  Anthropic skills on GitHubReady-made skills for slides and documents
• 7
  Claude models overviewFable 5.2, Mythos 5.2 and all current models
• 8
  n8n MCP Server TriggerExpose n8n workflows to Claude
• 9
  n8n MCP Client ToolLet n8n agents use MCP servers
• 10
  Model Context ProtocolThe open standard behind MCP
• 11
  Remotion with Claude CodeMake videos and reels with code
• 12
  FFmpegFree video and audio editing tool

Related guides on Codanics

• 1
  Python ka Chilla: Build AI AgentsLearn Claude Code and agents
• 2
  Freelancing with AI and AI agentsSell content and agent services globally
• 3
  Posters with AI toolsDesign posters with Claude Code
• 4
  Prompt engineering guideWrite better prompts
• 5
  Deploy AI agents on a VPSRun n8n and agents 24/7
• 6
  RAG tutorial in PythonAgents that answer from your documents
• 7
  LinkedIn networking guideGrow your audience on LinkedIn
• 8
  AI tools for students and academicsMore AI tools for your workflow
• 9
  VS Code as your IDEUse Claude Code inside VS Code
• 10
  Docker for AI developersPackage your automations
• 11
  7 AI warnings every kid must knowAI safety for families
• 12
  Data visualisation guideCharts for infographics and reports

More AI, data science and career guides on the Codanics blog.

Key terms explained

Short definitions of the words used in this guide

Claude Code

Anthropic's agentic AI tool that works with your files, runs commands and uses connected tools from plain-language instructions.

Model

The AI brain behind Claude, for example Claude Fable 5.2, Claude Opus 5.5 or Claude Sonnet 5.5.

MCP (Model Context Protocol)

An open standard that connects AI apps such as Claude Code to tools and data, like n8n workflows, databases or design tools.

Skill

A folder of instructions and files that teaches Claude Code how to do a specific task, such as making PowerPoint slides.

CLAUDE.md

A text file in your project folder that Claude Code reads every time, ideal for your brand voice and rules.

n8n

A workflow automation tool that connects apps and AI models, with nodes for MCP servers and AI agents.

Remotion

A framework for making videos with code (React), which Claude Code can write and render.

FFmpeg

A free command-line tool to cut, convert, resize and subtitle audio and video files.

Content repurposing

Turning one piece of content, such as a video, into many formats: posts, reels, carousels and newsletters.

Human in the loop

A person reviews and approves an AI's work before it is published or sent.

Frequently asked questions